POC proudly introduces Louis Boudrias, the new Head of Sales (10/9/2008)

As an important step in the evolution of POC,we are proud to announce that Louis Boudrias has been recruited as head of sales,a new position in POC.

Louis ’ will be overall responsible for driving sales and managing buyer relationships in Europe. Louis will be part of the management team and is based just outside Chamonix,the heart of gravity
sports in Europe.

“Our rapid growth puts pressure on us to better serve our customers.In so doing,we also hope to achieve a better flow of product know-how through the value chain for the benefit of distributors, sales agents,retailers and consumers.We welcome Louis with confidence.His experience, personality,methodology and know-how fit like a glove and corresponds superbly to our needs ” Says Stefan Ytterborn CEO

An international Canadian,Louis and his family are living since 2003 in the mythic freeriding capital, Chamonix.As a skier,he has always worked to marry professional ambition with his personal passion. Louis comes straight from the position as General Manager,Europe for Orage and before that he was Marketing Manager,France,for Ski Dynastar.

“The POC story is very special.I believe that my passion for the sport industry and my versatile management style,a mastery of both North American and European culture,will help me in my new position as head of sales Europe.There is a great group of people working at POC.I ’m very proud and fortunate to be part of the team.I ’m ready for this new challenge and committed to help POC in the objective to become the leader in personal protection gear for gravity sports athletes ”
Says Louis Boudrias Head of Sales