Winter 07/08 (10/23/2007)

POC is proud to present its third line of products
Having started out with a strong focus on ski racing, POC is now growing rapidly by adding free-skiing products based on the same scientific approach to providing state-of-the-art protection.
The focus this coming season will be on children's safety, with the new POCito range of helmets and back protection gear for young skiers and snowboarders, and on the new all-season Receptor helmet which can be quickly converted for skiing, snowboarding, skateboarding, cycling and water sports and is certified for all these activities.

HISTORY OF SUCCESS POC is a swedish company committed to safeguarding the lives of those who enjoy action sports, and reducing the consequences of injuries.

Despite our short history (our first appearance was at the ISPO exhibition in January 2005), the company has already made its mark in skiing with Olympic and World Championship gold medals, World Cup and X-games wins, World speed Records and more. These have been achieved by athletes such as Julia Mancuso, steven Nyman, Aurilien Ducroz, Kaj Zachrisson and sanna Tidstrand.

POC has also been awarded numerous international design prizes, which have gained us a great deal of attention in the international media.

POC's products are now available in 25 markets around the world.

For more information please visit www.pocski.com

Yours sincerely,
Stefan Ytterborn CEO